Her Roomies has created a new model for accommodation rental
Her Roomies, with over 100,000 users, has a platform that creates a much deeper connection with the renter rather than just looking at it as a transaction, to increase the revenue streams and customer lifetime value. And, did we mention it is the world’s first accommodation rental platform and community created for women.
Her Roomies, the world’s first accommodation rental platform and community created for women, is demonstrating a new model in the property rental business. With the sharing economy, the rise of the digital nomad and the simple fact of cost, renting is a growing option globally.
Letting agents are increasingly using new technologies such as online listing, video and e-signing. COVID has certainly driven the adoption of proptech. However, that is really where the use of technology ends.
Traditional residential property rental platforms are non-segmented and are focused on transactional rentals.
Her Roomies is the world’s first accommodation rental platform created for women.
- The company offers a segmented market that will help landlords target their properties to female tenants.
- The platform is building a community to better understand the market needs, build loyalty and lifetime value vs a one-off transaction
- The platform offers a one-stop shop
- Offering all types of properties from rooms, to whole flats, to co-living to student residences
- Flatmate compatibility tool
- Safety – property verification services
- Concierge services, helpHER , and Neighbourhood checking - all these features which support the renter including move-in day help, administration help with paperwork
As you can see Her Roomies has a much deeper engagement than other property rental sites. On the landlord side:
- As a double-sided marketplace Her Roomies doesn’t charge listing fees, this encourages properties onto the site.
- Helps target their properties to female tenants
- The ID verification, deposit and first month’s rent is paid – all managed online
- The Platform makes its money when the property is rented and the deposit and first month's rent are paid.
Her Roomies is a completely different model to property rental sites such as Rightmove, Zillow, Zoopla or Facebook Marketplace. By creating a rental ecosystem for women, the company is developing a greater customer lifetime value and offering a much deeper, holistic offering to their community.
The father and daughter leadership team, Nick and Chiara Fraser combine Nick Fraser’s 35 years property experience with Chiara’s over 10 years experiential marketing and branding experience.
There are an estimated 4.4 million privately rented households in England (National Audit Office). The proportion of households in England living in privately rented accommodation has approximately doubled in the past 20 years.
Western Europe is the second largest region, behind Asia, accounting for 29% of the global real estate rental market (Real Estate Rental Global Market Report 2021: COVID-19 Impact and Recovery to 2030 report by ResearchAndMarkets.com).
43% of renters can’t afford to buy a home. https://policyadvice.net/insurance/insights/rental-statistics/
Management Bio/Company Background
Her Roomies was founded in October 2020 by daughter/father team Chiara Fraser and Nick Fraser. Since launching their proof of concept model in Spain for their accommodation rental platform and community for women, they have successfully grown their community and user base and have reached women across Spain and now the UK, Portugal, France, and the Netherlands. Her Roomies is meeting a need and a gap in the market.
Proof Points:
- Proof of concept in Spain – over 100,000 site visits, with more than 4700 members and a tenant user community that is 99.7 percent women
- First mover advantage and already expanding outside of the Spanish market
- Strong partnerships with student residences in Spain and the UK
- Female Founded and led – a community, not just a property rental platform
- Segmented and focused sales channel for property owners
Media Links:
https://www.youtube.com/watch?v=CqXL7T3omZk
https://www.cosmopolitan.com/es/consejos-planes/planes-ocio/a38806597/mejores-planes-invierno/#
Boilerplate
Her Roomies was founded on the vision of offering a comprehensive rental solution for female tenants and all property owners by creating a female-focused rental accommodation platform and community - a rental platform for HER. Her Roomies has developed a comprehensive platform that simplifies the rental process for HER and provides a custom experience to address each of HER individual needs. Currently operating in Spain, the UK, Ireland, Portugal, Germany, and Holland. Her Roomies, has seen a growth of over 100,000 users since launching in October 2020 and has listed over 44,000 rooms, apartments, co-livings, and student residences on the platform. Her Roomies is currently raising capital on Crowdcube to support expanding its offering in Spain and has a United Kingdom expansion planned for Autumn, 2022.
Website: https://herroomies.com/en/
FB: https://www.facebook.com/herroomiesofficial/
Twitter: @heroomiesoffi1
LinkedIn: https://www.linkedin.com/company/herroomies/
Instagram: @herroomiesofficial
Digital Art Work available