Storyay Celebrates National Reading Month by Inspiring Lifelong Learners with Personalized, Serialized Stories
Oakville, ON, March 3, 2025 – As National Reading Month kicks off, Storyay, the innovative children’s storytelling service, is proud to announce its commitment to fostering a love of reading that lasts a lifetime. By combining personalization and serialization, Storyay is revolutionizing how children engage with stories, making reading an exciting and meaningful part of their daily lives.
Research shows that children who read for pleasure are happier and perform better academically. According to a study by the National Literacy Trust (2023), children who enjoy reading are three times more likely to have high mental well-being than their peers who don’t read for pleasure. Additionally, children who read regularly are six times more likely to perform above the expected reading level for their age.
“Every child deserves to see themselves as the hero of their own story,” says Lance Slack, co-founder of Storyay. “Our personalized stories not only spark imagination but also build confidence and a sense of ownership over their reading journey. With serialized stories, we keep children eagerly anticipating the next chapter, turning reading into a joyful habit.”
Why Storyay Stands Out
- Personalization
Each Storyay story is tailored to the child’s name, interests, and preferences, making them feel like the star of their own adventure. A study published in the Journal of Educational Psychology (2020) found that personalized content can increase reading comprehension by up to 40% and significantly boost engagement.
2. Serialization
Storyay’s stories are delivered in serialized installments, creating a sense of anticipation and excitement. This approach mirrors the success of serialized storytelling in building dedicated readers. According to a Scholastic Kids & Family Reading Report (2023), 85% of children say they love book series because they enjoy following characters over time, and 74% feel excited to read the next installment. It’s a model that Charles Dickens and Harry Potter both used.
3. Tangible Keepsakes
Unlike digital stories, Storyay arrives as physical letters in the mail, offering a sensory experience that enhances memory and emotional connection. A study by the American Academy of Pediatrics (2019) found that children who read print books demonstrate better comprehension and retention than those who read digitally.
4. Encouraging Lifelong Learning
Storyay helps children develop a positive relationship with literature that extends far beyond childhood by making reading fun and interactive. According to the International Literacy Association (2022), children who read for pleasure are more likely to succeed academically and develop stronger critical thinking and empathy skills.
As an Occupational Therapist working with children for many years, I know that children love to be involved in a story. That this option is screen-free supports the needs of all youth to be more present and connected with the world around them. When they can choose the story, they are more invested in reading. Extension activities in Storyay can also be used in concurrent nondigital activities where all can explore their creative side. I heartedly endorse this value added project. Cathy O'Leary OT REG (Ont), Occupational Therapist/Owner, Playful Strides Therapy Inc
The Broader Impact of Reading
- Happiness - A study by the University of Liverpool (2021) found that children who read regularly are more likely to report higher happiness and life satisfaction levels.
- Academic Success - Research from the OECD (2022) shows that students who read for pleasure score significantly higher on standardized math, science, and reading tests than their non-reading peers.
- Empathy and Social Skills - A study published in Science (2023) revealed that children who read stories, especially those with personalized or relatable characters, develop stronger empathy and social skills.
Join the Celebration
This National Reading Month, Storyay invites families, educators, and media to explore how personalized, serialized stories can transform the way children read. To celebrate, Storyay is offering unique Kickstarter Storyay offerings. Find the complete list of perks at https://hi.switchy.io/Storyay
Back the campaign today and help bring personalized reading to kids everywhere!
About Storyay
Storyay is a passion-driven project founded by a team of storytellers, illustrators, and creatives who believe every child deserves to see themselves in a story. By combining personalization, engaging activities, and the excitement of receiving letters, Storyay is making reading fun again—one mailbox at a time.
https://www.mystoryay.com
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For media inquiries, interviews, demos or additional information, please contact:
Victoria Bennett 403 879 9272 victoria@bmwconsults.com
Links to sources quoted in this release.
National Literacy Trust (2023)
- Study on reading for pleasure and mental well-being.
Journal of Educational Psychology (2020)
Study on personalized content and reading comprehension.
Scholastic Kids & Family Reading Report (2023)
Data on children’s love for book series and serialized reading.
Scholastic Kids & Family Reading Report
American Academy of Pediatrics (2019)
Study on print books vs. digital reading for comprehension and retention.
Differences in Parent-Toddler Interactions With Electronic Versus Print Books
International Literacy Association (2022)
Research on reading for pleasure and academic success.
https://www.literacyworldwide.org
University of Liverpool (2021)
Study on reading and happiness in children.
Can reading for pleasure improve your life?
OECD (2022)
Data on reading for pleasure and academic performance.
Reading literacy - OECD
Science Journal (2023)
Study on reading and empathy development in children.
https://www.science.org